It’s not too late to run a Euros football tournament promotion. Just don’t call it that!
Neil Mandel
The Football Euros are going ahead after being postponed due to Covid. Masks and half empty stadium may be the conditions of a safe tournament but as far as the football goes, it looks like European national football will come alive again over the summer.
Marketeers are itching to be let loose on the consumer. So as the world cautiously starts to open up, a tournament of this nature, as one of the first since Covid began, will be a marketeers dream like no other.
Food and drinks snack are especially the big winners at this time. Whether you are an official partner of the Euros or not you can still get in on the act.
Legally you may not be able to mention The Euros or anything to do with the tournament, the teams or the players but you can talk about ‘an extravaganza of football celebration’. Consumers will put 2 and 2 together.
Shopper marketing campaigns can be a lot of fun around major sporting events. At Epic we are busy with gamification campaigns. Play a game to win. Whether a skill based game or a gateway to entry, football games will be very popular as people get into the spirit of it all.
Could your brand jump on the football bandwagon this summer? How about considering other sporting events later in the year? The Olympics is in July/August while the US Open Tennis is in September, The Rugby World Cup is in September/October with The Ashes in Australia in November - January 2022. Who wouldn’t love a trip down under???
Get those thinking caps on and a suitable campaign tied into a sporting event could be ideal.