The promotional campaign partner brands that creative agencies trust
Expert strategy with proven technology to grow email & SMS list, increase engagement, and drive measurable sales - all delivered fast, securely, and stress-free
20+ years of supporting brands who trust us
THE EPIC STATS
Secure entries managed
Over
Unique codes generated on pack
Mars, Shell & Weetabix
THE CHALLENGES
Proven challenges we
help overcome
Your campaign starts with smart thinking and proven technology - not a template. Everything else is optional, flexible and tailored to you.
Not enough time
Tight deadlines? We launch campaigns in as little as 5 days
Limited resources
No dev team? No problem. We handle strategy, build, fulfilment and legals
Tight budgets
Need big impact without big spend? Our fixed-fee solutions delivery
Complex compliance
From GDPR to CAP Code. We keep your campaign fully compliant and secure
Too many moving parts
Ditch the vendor juggle. We're your all-in-one promotional partner
Lack of measurable results
Real time reporting, opt-in growth and ROI - all built in
Ways we work with you
Services built around your brand and campaigns
Our solutions
We support brands and agencies at every stage of a promotional campaign, from early-stage strategy through secure build and delivery, right through to full end-to-end support. Whether you need focused thinking, a rock-solid promotional build, or a complete 360 solution, our services are designed to plug in where you need us most.
The Promo Lab
- •Business download call
- •Consumer-centric campaign strategy
- •Custom campaign planning
- •Performance-focused wireframes
- •Optimised UX workflows
- •Mechanic selection with ROI intelligence • Epic support
Promo Works
- •Secure, brand-safe promotional microsite
- •Conversion-focused front-end design
- •Scalable back-end infrastructure
- •Intelligent prize algorithm & mechanic build
- •Responsive support
- •Seamless 3rd party system integrations
The Epic 360
Epic360 combines our PromoLab and PromoWorks services into a seamless end-to-end solution
From intelligent campaign strategy and mechanic selection to secure build, launch, customer support and post-campaign insights
+Optional bolt ons
<p><strong>Need more? It’s all covered under one roof.</strong><br><em>Specialist services designed to support, protect and enhance your campaign.</em></p>
Looking for something specific or need expert advice? We use over 20 years’ experience to match prizes to your target demographic, campaign objective and budget.
From sustainable gifts and digital rewards to travel, tech and experiential prizes, we’ll recommend, source, brand and manage the full prize pool, ensuring it excites consumers while protecting your ROI.
From storage and stock management to personalised packing and tracked delivery, we manage the entire fulfilment journey. Whether you’re sending 500 prizes or 50,000, we scale efficiently and cost-effectively.
We work with trusted logistics partners to ensure timely dispatch, accurate data handling and a professional customer experience, because the campaign isn’t over when someone wins.
Promotions must comply with CAP Code and ASA regulations and poorly written terms can quickly derail a great campaign.
We draft terms and conditions to ensure clarity, compliance and protection against disputes. From eligibility and entry limits to prize allocation mechanics, we make sure everything stands up to scrutiny.
Even the smoothest campaigns generate queries. From unclear codes and receipt validation issues to general website support, our dedicated customer service team handles enquiries professionally and efficiently.
This protects your internal resource, maintains brand trust and ensures consumers receive a positive experience throughout the promotion.
From branded microsite visuals and animated transitions to promotional banners and on-pack assets, we ensure your campaign looks as good as it performs.
Whether working alongside your agency or directly with your brand team, we design creative that enhances the mechanic, strengthens brand presence and maximises engagement.
Want to offer big prizes or high-volume rewards without financial risk? Our fixed fee insurance solutions cap your exposure and protect your budget.
Ideal for unknown redemption rates or headline prize campaigns, this approach gives you confidence to be bold, without risking overspend.
Our Work
A selection of promotional campaigns we've helped plan, build and deliver, working behind the scenes with agencies or directly with brands. Each case study highlights the challenge, the approach taken, and what made the campaign work.
Weetabix
Multi-year on-pack campaigns for Weetabix, delivering secure, bespoke promotional platforms that balance evolving mechanics with rigorous IT compliance.
Poretti – Welcome to the Lakes
Premium on-pack promotion delivering 10 Lake Como escapes and 1,000+ experience prizes, powered by geolocation, Winning Moments tech and robust compliance.
Carlsberg x WWF – Cashback Promotion
Large-scale cashback promotion with 1,000 instant prizes and a £10k draw, secured through layered fraud protection and smart entry validation.
Brothers Cider – Glastonbury Giveaway
On-pack Spin to Win promotion powered by Winning Moments, delivering instant merchandise prizes and headline Glastonbury tickets with full age-gating and compliance.
Natural Days – £6,000 Travel Giveaway
End-to-end promotional campaign driving awareness for Californian Walnuts, combining on-pack codes, gamified reveal and flexible prize choice to boost brand engagement.
Luceco – Let’s Play Darts
Gamified instant win campaign combining interactive gameplay with Winning Moments logic to deliver 200+ prizes and high trade engagement.
Our Credentials
At Epic Activation, we're the team behind the tech
(and the troubleshooting) on some of the UK's most successful prize promotions.
Award winning
Recognised with Gold at the IPM Awards for innovation, simplicity and speed. Our technology and service set the standard for promotional excellence.
20+ years building promo campaigns
Two decades of promotional marketing expertise distilled into smart tech and hands-on support. We know what works, what doesn't and why it matters.
GDPR compliant, security prioritised
We protect your data, reputation and customers. Our servers, systems and processes meet strict UK standards and undergo regular penetration testing.
Full 360° service from strategy to implementation
From creative concept to customer support, we offer a complete end-to-end solution. Tech, legal, fulfilment and insight, all under one roof.
Award winning
Recognised with Gold at the IPM Awards for innovation, simplicity and speed. Our technology and service set the standard for promotional excellence.
20+ years building promo campaigns
Two decades of promotional marketing expertise distilled into smart tech and hands-on support. We know what works, what doesn't and why it matters.
GDPR compliant, security prioritised
We protect your data, reputation and customers. Our servers, systems and processes meet strict UK standards and undergo regular penetration testing.
Full 360° service from strategy to implementation
From creative concept to customer support, we offer a complete end-to-end solution. Tech, legal, fulfilment and insight, all under one roof.
Recognition
Award Winning Excellence
Recognised by UK industry for excellence in promotional marketing
What othersare saying
