Brothers Cider – Glastonbury Giveaway
Brothers Cider wanted a high-energy on-pack promotion linked to Glastonbury Festival, offering instant merchandise prizes and the chance to win sought-after festival tickets. The campaign needed to drive sales, feel exciting at point of purchase, and remain fully compliant as an alcohol promotion.
Client
Brothers Cider
Category
On-Pack Promotion
Year
2024
Services
- •Micro site build
- •Winning Moment Algorithm
- •Terms and Conditions
PROJECT OVERVIEW
Brothers Cider wanted a high-energy on-pack promotion linked to Glastonbury Festival, offering instant merchandise prizes and the chance to win sought-after festival tickets. The campaign needed to drive sales, feel exciting at point of purchase, and remain fully compliant as an alcohol promotion.
The Challenge
Alcohol promotions require strict age-gating, robust terms and conditions, and secure code validation. With Glastonbury tickets as the headline prize, the mechanic also needed to feel premium while protecting against fraud and repeat entries.
The Solution
We delivered the campaign through Promotix, building a branded Spin to Win experience layered with secure infrastructure: • Secure on-pack code validation • Winning Moments engine to fairly distribute instant prizes • Spin to Win gamified mechanic • Age-gated entry journey aligned with alcohol regulations • Fully compliant terms and conditions • Automated winner notifications and prize handling The experience felt playful and festival-ready, while the back-end ensured compliance and control.
- Spin The Wheel Game
- Winning Moments
Results
The campaign successfully combined point-of-sale impact with digital engagement, delivering instant merchandise wins and highly desirable Glastonbury tickets through a secure, compliant platform.
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