Natural Days – £6,000 Travel Giveaway
Community Foods, owners of Natural Days, wanted to run their first major promotion to increase brand awareness around Californian Walnuts. The objective was clear: create impact at shelf, drive engagement, and deliver something exciting without overcomplicating the process.
Client
Community Foods
Category
On-Pack promotion
Year
2026
Services
- •Creative Concept
- •Campaign Branding
- •On-Pack creative
- •Micro site design
- •Terms and Conditions
- •Prize Sourcing
- •Customer Service
PROJECT OVERVIEW
Community Foods, owners of Natural Days, wanted to run their first major promotion to increase brand awareness around Californian Walnuts. The objective was clear: create impact at shelf, drive engagement, and deliver something exciting without overcomplicating the process.
The Challenge
As a first-time promotional campaign, everything needed to feel considered and cohesive, from on-pack messaging to digital journey. The promotion had to raise awareness, encourage purchase, and offer prizes that felt generous yet relevant to everyday shoppers.
The Solution
We delivered the campaign end-to-end, handling strategy, creative, legal compliance and technical build: • Promotional strategy and prize structuring • £6,000 headline travel voucher • Digital retailer vouchers offering flexible prize choice • On-pack code mechanic to encourage purchase • Spin-to-reveal gamified journey • Full microsite design and build • On-pack creative design • Social-ready campaign assets • CAP and GDPR compliant terms and conditions The “choose your own” voucher mechanic gave winners control over how they enjoyed their prize, adding a thoughtful and personal touch.
- Codes On-Pack
- Winning Moment and Prize draw
- Spin to Win
Results
A cohesive, brand-building campaign delivered across pack, digital and social, providing Natural Days with a scalable promotional framework and a strong foundation for future activity.
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