Client
Weetabix
Category
Gifting Campaign
Year
2024
Services
- •Campaign Strategy
- •Build & Development
- •Fulfilment
PROJECT OVERVIEW
Weetabix wanted to let consumers share the love by gifting a free pack of cereal to a friend. Simple on paper - but the original implementation needed our expertise to make it seamless and engaging.
The Challenge
Weetabix wanted to create a heartwarming gifting campaign that allowed consumers to gift a free pack of cereal to a friend. While the concept was simple, the execution required sophisticated technology to make the process seamless, secure, and engaging for users.
The Solution
We built a comprehensive gifting platform that made it easy for consumers to participate. Our solution included an intuitive user interface, secure gift code generation, and a smooth redemption process that ensured both the giver and receiver had a delightful experience.
- User-friendly gifting interface
- Secure gift code generation
- Automated email delivery system
- Real-time redemption tracking
- Social sharing capabilities
- Mobile-optimized experience
Results
The campaign exceeded engagement targets, with thousands of successful gift exchanges. The seamless user experience and reliable technology platform ensured high participation rates and positive brand sentiment.
OTHER PROJECTS
Explore more case studies
The Lakes
An on-pack promotion to push something out in a crowded market. We helped create an engaging campaign that stood out from the competition.
Luceco - Let's Play Dart
Luceco wanted a fun campaign that would capture attention and drive engagement. We created an interactive dart game that rewarded players with exciting prizes.
Ready to launch your next epic campaign?
Let's discuss how we can help you achieve similar results for your brand.